How To Engage Your Clients/Fans In A Digital World
When: April 9, 2009 & May 15, 2009
9am - 5pm
Where: Franklin, TN
What To Bring: Your Laptop
Cost: $299.00
Seating is limited!
HT: RandyElrod
How To Engage Your Clients/Fans In A Digital World
When: April 9, 2009 & May 15, 2009
9am - 5pm
Where: Franklin, TN
What To Bring: Your Laptop
Cost: $299.00
Seating is limited!
HT: RandyElrod
Posted at 10:36 AM in Marketing, social media, social networking, Web/Tech, Weblogs | Permalink | Comments (0) | TrackBack (0)
Technorati Tags: lifework 2.0, Randy Elrod, Social Media, Social Networking, Spence Smith
Test your hipness quotient with these up-to-the minute trends.
What's Hot What's Not
In HOMES
Cozy, small homes on a big lot McMansions
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Earth colors-brown, green- The cold look of modern
as well as handmade accessories
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Informal living spaces like an oversize Formal dining rooms
family room and an open kitchen
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Exotic hardwood floors like bamboo Carpeting
and Brazilian cherry
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Mudrooms with cubbies, chests, Leaving all your junk
and benches for kids and dogs in the foyer or the coat closet
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Marble, limestone, and concrete Granite Countertops
kitchen countertops
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In MARKETING
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Videos or video podcasts of E-newsletters on trends
you offering market updates
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Listing property at all Just putting your listings
available sites, including on MLS and hoping
REALTOR.com,Craigslist, and Zillow
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Handwritten thank-you cards Thank yous sent by e-mail
and invitations
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Multiple property photos Thank yous sent by e-mail
and virtual tours
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Word-of-Mouth referrals built on buzz Anonymous lead-generation sites
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IN TECHNOLOGY
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HTML e-mail brochures Expensive paper flyers
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Ms. Dewey, Microsoft's virtual Staring at a plain white search
librarian with attitude, personalizes screen
your search
________________________________________________________________________________
Automating showing feedbac, requests by e-mail Leaving showing salespeople
multiple feedback-request
messages that are never
returned
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Voice-ver internet protocol services like Skype Paying for long distance on a
phone
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Learning how to use every feature and Buying the latest tech gadgets
maximizing the use of the technology and never reading the manual
you have.
More Online: For NAR Research publications covering trends, visit REALTOR.org and click research.
Posted at 10:00 AM in Current Affairs, Marketing, Real Estate, Real Estate Agent, Real Estate Investments | Permalink | Comments (0) | TrackBack (0)
2661 Churchill Drive
$349,900
Welcome home to a beautiful like new custom
built home featuring extra trim and moldings, rounded corners, slate fireplace,
central vacuum system, irrigation system and many more amenities.
This home is located in the Campbell's
Station Development convenient to groceries, pharmacies and restaurants. The
local schools are only a few miles away.
The oversized master suite is on the
main level with a view of the community lake.
Another bedroom and full bath is
also on the main level.
The great room opens up to a screened in back porch.
In
the kitchen you'll find all stainless
appliances including a side by side refrigerator and a gas cooktop with
downdraft.
Upstairs is a huge bonus room that could easily accommodate
furniture as well as game tables & pool tables.
A loft provides an area for
reading or computers and overlooks the great room below.
Two more bedrooms and
a full bath are also on this level.
The sellers are offering $3000 toward the
buyer's closing cost.
For more information, please visit www.realtracs.com MLS # 832718
Posted at 10:00 AM in Buying a Home, Listings, Marketing, Real Estate, Real Estate Agent, Real Estate Investments, Selling a Home | Permalink | Comments (0) | TrackBack (0)
2005 Cedarmont Drive
What a find! This one level ranch has 4 large
bedrooms a formal dining room, parlor/study, great room, Jack and Jill baths.
Enjoy breakfast in the newly redone eat-in kitchen looking over the fenced in
backyard complete with an English garden.
Many light and plumbing fixtures have
been updated in this home and all the hardwood floors have been refinished.
The
great room has a Tuscan theme with a fireplace.
The oversized master is just
off the great room and the other 3 bedrooms are zoned on the other side of the
home.
The laundry room is conveniently located near the three bedrooms on this
side of the home.
The best part of this home is the basement, it is 90%
finished with a gas fireplace, carpeting and lighting.
Most importantly this
home has a new roof that was put on in the summer of 2006. This home comes with
a one year AHS warranty.
For more info, please visit: www.realtracs.com and enter MLS#: 822277
Posted at 10:00 AM in Buying a Home, Current Affairs, Franklin, TN, Listings, Marketing, Real Estate, Real Estate Investments, Selling a Home | Permalink | Comments (0) | TrackBack (0)
INGREDIENTSFor More Great Recipes, click HERE
Posted at 10:00 AM in Food and Drink, Franklin, TN, Games, Listings, Marketing, Music, Real Estate | Permalink | Comments (0)
The LAT's John O'Dell reports
that Nissan workers are staying in droves as the company moves
operations to Nashville. O'Dell's report naturally highlights the
downsides of California life--including hugely expensive housing--but
it also spotlights the advantage of the much-decried "homogenization of
America."
Whatever workers' reasons for going, Nissan's 42% employee retention rate sends a message to businesses in California: The Golden State's charms aren't what they used to be....
"There is a bit of that attitude, especially at the state level, that California is just so great that no one would ever want to leave — that its natural features, creative services and the quality of its higher education system are so good they're enough to get the job done," said Greg Whitney, vice president of business development for the Los Angeles County Economic Development Corp.
Nissan's experience argues against that conceit, he said. Typically, a company moving its headquarters 2,000 miles, especially from a major urban center to a smaller, more rural region, is fortunate to hang on to 25% to 30% of its workforce.
These days, though, California's schools are no longer among the nation's best, its infrastructure is deteriorating from a lack of funds for upkeep, and an ever-increasing population is crowding its cities and jamming its highways.
Companies usually decide to move for one reason — to save money — whereas employees have individual, often complex reasons, Whitney said.
"But the world is becoming more homogenized," he said, "and the fact that Starbucks are everywhere helps make moving a lot easier these days." ...
California employees who chose to make the move are relocating to an area that has an international airport and 19 colleges, including Vanderbilt University. It is within 700 miles of 60% of the U.S. population and is closer to Nissan operations in Canada and Mexico than is the Gardena site. ...
For single mother Johnston and her three daughters, ages 11 to 17, the move was a chance to start a new life in vastly improved surroundings.
In Torrance, her family was squeezed into a 1,064-square-foot home she rented from her mother, who has moved to Tennessee as well.
In Franklin, the family was able to trade up to a 4,000-square-foot, two-story, all-brick home with five bedrooms, four bathrooms and a quarter-acre lot. Instead of power lines and neighbors' fences, the views are of tree-covered hillsides.
And at $449,000, Johnston said, the house cost $217,000 less than what her mom received for selling the Torrance place. ...
What made the case for Hedrick, the product manager, was turning off Interstate 65 and onto the Cool Springs offramp "and realizing that you could really be anywhere USA."
"There's a great, big regional shopping mall, and most of the stores and restaurants are the same ones we see in California," he said. "Yet a few miles away you're in downtown and there's lots of local color too."
Hedrick said several visits during the winter also helped him and life partner Kevin Rogers make the decision to move to Franklin--as it turns out, to the same development as Johnston--from the Fairfax Avenue area of Los Angeles.
"We're giving up dim sum and first-run independent films, 24-hour grocery stores. There'll be no more morning coffee at the Newsroom with Robert Downey Jr. sitting at the next table, and we'll miss sunset walks along the strand in Manhattan Beach," Hedrick said.
"But we're going to a place with spectacular scenery, rivers that don't have concrete banks, much more affordable housing, a lot less traffic and pretty close proximity to a lot of major cities, like Atlanta and Chicago, that are just a few hours away by car or an hour by plane."
Posted at 10:00 PM in Buying a Home, Current Affairs, Listings, Marketing, Real Estate Agent, Real Estate Investments | Permalink | Comments (0)
Read more about Selling your Home HERE.
Posted at 04:49 PM in Buying a Home, Marketing, Selling a Home | Permalink | Comments (0) | TrackBack (0)
Silver Marketing Plan
6% Brokerage Fee
Includes:
Pricing-Assistance with pricing your home based on a comparative market analysis.
Bob Parks Marketing System– Your home will be entered into the Bob Parks marketing/information system. Bob Parks, LLC sold over $1.4 billion in 2005.
Relocation Program– Info. on your property will be put into the Leading Real Estate Companies of the World. Networks with over 100,000 associates worldwide.
Bob Parks Sign-With your permission I will place the recognized Bob Parks sign on your property.
Color Brochure-Full color, with pictures of your home
Brochure Box– Placed on Bob Parks sign
Lock Box– With permission, I will place a lock box on your property to increase showings and provide you with the security of knowing who has shown your home.
Multiple Listing Service-(MLS)-Your property’s information will be entered in the MLS, giving your home exposure to thousands of Realtors in Middle Tennessee.
Internet-Your home will be available on numerous real estate sites such as Realtor.com, giving your property world wide exposure.
www.chriselrodproperties.com
Mail to Neighbors–I will mail “Just Listed” postcards to 50 neighbors closest to your property.
Counter Display-I will prepare an informational notebook containing most things a buyer will want to know-survey, school systems, utilities, homeowner’s association, pre-inspection, etc. This information will give buyer’s the confidence to write a contract.
Buyer/Seller Survey– As part of the counter display, we will have a survey card for Realtors and their buyers to fill out and give us feedback on their showing of your home.
Open House-With your permission, I will facilitate your open house.
Weekly Contact-An update on the marketing of your home.
Posted at 07:12 PM in Marketing | Permalink | Comments (0)
Gold Marketing Plan
7% Brokerage Fee
Includes:
Pre-Inspection- on home by licensed home inspector
1 Yr. Home Warranty– immediate coverage for
current homeowner, transferred to new homeowner at closing
2 Hr. Staging - by professional stager
Also includes: Silver Marketing Plan
Posted at 07:11 PM in Marketing | Permalink | Comments (0)
How To Avoid The 10 Common Mistakes That Can Cost You Thousands of Dollars!
Selling your home can be an exhausting experience. Last minute showings, inconvenient calls, price adjustments and the possibility of being stuck with two mortgages are real concerns. If you are not completely prepared you could end up losing thousands of dollars in profit.
The difference between a profitable, smooth transaction and a miserable experience is often a fine line. In the majority of cases it comes down to the subtle know-how of your professional agent. This is designed to arm you with knowledge to avoid the 10 common mistakes that cost you serious money.
1. Improper Pricing: Set the price too high and it will sit unsold and develop the identity of a problem property, with the accompanying stigma of what Realtors call a "stale listing". On the other hand, price it too low and you may give away thousands in profit. Either way you lose. Setting the appropriate price involves the evaluation of numerous different factors...and its critical!
2. Not Providing Easy Access For Showings: Accessibility is a major key to a profitable sale. A computerized lock-box is best, while appointment-only showings are most restrictive. The more accessible your home, the more showings, the better the odds are of finding a person willing to pay top dollar. In today's competitive market, buyers who can not get a viewing will go on to other homes, and purchase elsewhere.
3. Refusing To Make Profit-Inducing Repairs: Often even minor improvements will yield as much as three to five times the repair cost at the time of sale. There are thousands of homes for sale, and buyers buy what they see. Seemingly, small fix-up jobs can have quite and impact.
4. Not Following Staging And Showing Procedures: Of course your home should be neat and clean, but that's just the beginning. There are dozens of little details that make a difference. A good agent can give you a list of what to do, and how and when to do it.
5. Relying Only On Traditional Selling Methods: The agent who is innovative and willing to offer new strategies of attracting home buyers will always outperform agents who rely on traditional methods. You must have innovative lead generation methods and advertising exposure.
6. Making Selling Decisions Based On Emotion: You must realize that the sale is a dollars and cents business transaction. Do not let your emotional ties to your home affect your judgment. Remember, purchasers are not buying your home, they are buying a house to make into their home.
7. Failure To Understand Market Conditions: Just like the stock market, there are current market conditions for houses as determined by the supply and demand. Many buyers shop dozens of homes comparing values, so it is very difficult to find a buyer willing to pay more than current market value. No single person, firm or agent has any control over market prices.
8. Wasting Time With Unqualified Prospects: Countless hours of valuable time can be wasted showing and negotiating with "buyers" who can not buy no matter how much they love your house. A good real estate agent will have buyers pre-approved for a loan before showing them homes.
9. Refusing to Make Cosmetic Changes: The prospective home buyer's first impression is the most important. An unbelievable amount of home sales have been lost to overgrown lawns, cluttered rooms, bad stains, unpleasant odors...all the seemingly little things. Imagine you are the home buyer and clean your place from top to bottom...military style.
10. Picking The Wrong Real Estate Agent: A vast majority of homes are sold by real estate agents, but all agents are not the same - not even close. The agent's experience, knowledge, and marketing plan can have a huge impact on your success. Signing up with the right agent can make all the difference in the world.
I sincerely hope these tips and ideas are of value to you. If I can be of assistance to you in any way, please give me a call or e-mail... I would consider it a privilege to be of service to you!
Caring, Connecting, Confident
Chris Elrod
Posted at 06:23 PM in Marketing | Permalink | Comments (0)










